Samsung has partnered with Axis Bank to offer a new credit card that offers 10 percent cashback to users around the year for customers who purchase the company’s products, as the South Korean firm targets repeat purchases from its 175 million-strong customer base in the country. The company’s move to offer cashbacks to customers via a credit card comes after it lost smartphone market share over time to rivals Xiaomi, Oppo, and Vivo. These discount offers are usually available during the festive season, or during sales on e-commerce websites like Amazon.
Samsung Electronics is targeting repeat purchases from its 175 million customers in India through a new cashback credit card, a senior executive said, a move to boost sales in the critical market where it was once the top smartphone seller.
