According to CIRP’s latest survey, only 24 percent of recent iPhones purchased in the US came directly from Apple. The majority of iPhone sales – a full.
In a nutshell: A new report from Consumer Intelligence Research Partners (CIRP) outlines where recent shoppers are purchasing iPhones from, and the results aren’t entirely surprising. Years ago, it was commonplace to see long lines outside of Apple Stores whenever a new iPhone launched. Samsung even made a series of parodies out of it. But is that still how folks shop for Apple’s newest handsets?
According to CIRP’s latest survey, only 24 percent of recent iPhones purchased in the US came directly from Apple. The majority of iPhone sales – a full 67 percent – occurred through wireless carriers, which makes sense when you consider how aggressive carriers like AT&T, Verizon and T-Mobile are when it comes to marketing attractive promotions.
