‘We don’t think it’s a luxury’ veep tells
Intel wants enterprises to think upgrading to notebooks and PCs powered by its 13th-gen Core vPro processors isn’t a « luxury » they can pass up without putting their businesses at risk.
The lineup of business-oriented CPUs, announced on Thursday, launches as PC demand continues to slow precipitously, and enterprises rethink their remote work policies amid mass layoffs.
Intel is clearly aware of these dynamics. During a press briefing on the launch held earlier this month Intel execs touted the chip’s AI security functionality, higher core counts, and remote management functionality as something enterprises would be, so we’re told, irresponsible to pass up.
« We hear a lot of people talking about, ‘hey, I just can’t refresh. It’d be nice to do, right, but I just can’t afford,' » Michael Nordquist, Intel’s VP of client planning and architecture, said.
« We don’t think it’s a luxury, it’s something that’s a smart choice for you to do. »
Intel repeatedly drew attention to the potential for lost productivity, larger attack surfaces, and inadequate remote management functionality associated with sticking with older vPro systems. And that point of comparison is key, because beyond offering more and faster cores this time around, there’s not all that much new to talk about.
The big upgrade here appears to be that Intel’s vPro feature set is now available on its higher-core count Raptor Lake parts. Needless to say, if you’re upgrading from a ninth or 10th-gen platform, these chips should offer a healthy boost in performance.
