We’re talking simultaneous real-world and Farming Simulator hay baler launch dates.
Where once it had to ask politely to put high-profile farming machine brands in Farming Simulator (opens in new tab), Giants Software now has too many requests to be in the wildly popular simulator series, a new profile of the game in The Guardian (opens in new tab) says.
« In the beginning, we had to ask manufacturers to be included in the game, » said Wolfgang Ebert, Giants’ marketing manager, to The Guardian. « Today, we have to consider who we can integrate and what benefit there is to the game – we have many, many brands waiting to be included. »
It’s a fascinating look at how a once-niche game has taken pride of place as prestige advertising in the highly specialized world of farm equipment manufacturing.
