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Entrepreneurs Discuss The Impact Of Design In Their Workspaces

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Good design means better productivity.
In recent years, nothing has had a greater impact on office design trends than the pandemic. From turning just about any room of the home into an office to the evolution of the hybrid work model—offices have truly evolved to reflect personal style and work habits as they never have before.
This is especially true for entrepreneurs. No longer are offices stuffy or boring—design is purposeful and intentional. I spoke with six entrepreneurs in very different fields to discuss their unique office spaces as well as learn how design plays a role in their productivity and lifestyle.Brittany Lo
Brittany Lo, the founder of beauty brands Beia and Beautini, runs both these ventures from her New York City office. Sized just under 1000 square feet, the space was renovated in late 2022. The CEO commissioned Helen Piteo Interiors to design the chic yet refined front office area and the virtual design service Havenly for the back office. The front office furniture was mostly sourced from Renwil and Uttermost, while the back office features pieces from West Elm and Wayfair.
Functionality and style were of the utmost importance. “Our office was initially designed for our clients to come in for Beautini beauty appointments and then we recently updated our back office to accommodate our Beia storage needs as well. The overall concept was to create a fresh, feminine space that felt elevated, but also practical so we could have people visit while also having an efficient setup to set our team up for success.”
While the space accommodates both teams, Lo and her employees prefer a hybrid model to accommodate work/life balance. “Everyone has the flexibility to come and go based on what works best for them. Generally, the full team is in the office on Tuesdays and part of Thursdays for any in-person collaborations, to be together as a team and to take care of any projects that are needed to be done in person,” she explains. “As a CEO I think it’s important to adapt to this new way of life and give employees the flexibility to flourish personally and professionally.”Meredith Wing
Meredith Wing is an artist and entrepreneur who lives and works in Brooklyn. Also known as MooMooi, she has collaborated with a variety of brands from famed macaron maker Ladurée to the mass-market Burt’s Bees.

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