Threads has seen its worldwide active daily users count on Android decline by more than half in a week.
Instagram’s Twitter challenger Threads got off to a great start earlier this month by signing up over 100 million subscribers in its first five days. According to SimilarWeb (via BGR), by July 7th, Threads had 49 million daily active users on Android worldwide which was 45% of the 109 million daily active users that used the Android version of Twitter on that same day. But by last Friday, July 14th, Threads’ worldwide active daily users number on Android had tumbled to 23.6 million or less than half the total it had exactly one week before. It also worked out to just 22% of Twitter’s daily active users on Android that same day. Usage of the app peaked in the U.S. where on July 7th the average amount of time spent on Threads hit 21 minutes per user.
