Google raises YouTube Premium’s price to $13.99/month. Uncover what’s behind this change and how it may affect you.
Google has raised the price of YouTube Premium in the US. According to 9to5google, the new cost for both new and existing customers is $13.99 per month, up from $11.99. If you subscribe through the iOS YouTube app, the price goes up to $18.99 per month.A Closer Look at YouTube Premium’s New Pricing Structure
According to a YouTube spokesperson, the price increase is necessary to maintain the quality of service and features provided to YouTube Premium and YouTube Music Premium subscribers. They also stated that the new price better reflects the value offered by YouTube Premium, including ad-free streaming, offline and background play, and access to over 100 million songs on the YouTube Music app.
