Barbie is standing tall and proud as a massive box-office hit with an astonishing $2 billion worldwide earned so far. And now it’s coming to IMAX.
Barbie is standing tall and proud as a massive box-office hit with an astonishing $2 billion worldwide earned so far. If it keeps going, it could be Kenough to get it tp bounce over The Super Mario Bros. Movie as the biggest release of the year. To help it reach that goal, Warner Bros has announced that IMAX screens will be predominantly pink for one week from September 22nd, as they will be showing Barbie for one week in the large format.
The one thing that Barbie and Ken hadn’t managed to accomplish so far was for their movie to be shown in large format – with their cinematic rival – or arguably partner, Oppenheimer, having a full lock on the IMAX format since the 21 July release date. Now, the audience too can enjoy seeing Ken and his patriarchal horses take over Dreamland, with the big image and big sound that IMAX delivers.
