Disney says it’s going to put a stop to the sharing of streaming accounts in 2024 — and it already knows who’s doing it.
Along with a number of price increases, the other big news to come out of Disney’s (fiscal) third-quarter earnings report was that the company is taking a serious look at account sharing — password sharing, if you will — and will begin to crack down on it in 2024.
In other words, it’s going to do what Netflix has done, and it’s time to pay up. But we don’t yet know exactly what that will look like.
“We’re actively exploring ways to address account sharing, And the best options for paying subscribers to share their accounts with friends and family,” CEO Bob Iger said. And you have to appreciate that positive spin. You’ll be given the option to share your account, so long as you pay to do it.
