As it traditionally does just before a major event, Apple has closed its online store ahead of the iPhone 15 launch and replaced it with a « check back soon » message.
As it traditionally does just before a major event, Apple has closed its online store ahead of the iPhone 15 launch and replaced it with a « check back soon » message.
Whether it’s to prevent people buying an iPhone 14 hours before the iPhone 15 is announced, or just to create buzz ahead of the event, Apple has put up its « Be right back » poster.