Microsoft’s tactics when it comes to pushing Copilot onto users are comparable to its Windows 10 and 11 upgrade campaigns. The Redmond giant has launched a Pro.
Why it matters: Microsoft is doing absolutely everything it can to force people into using its Copilot AI tools, whether they want to or not. According to a new report, several customers have reported a problem: it doesn’t perform as well as ChatGPT. But Microsoft believes the issue lies with people who aren’t using Copilot correctly or don’t understand the differences between the two products.
Microsoft’s tactics when it comes to pushing Copilot onto users are comparable to its Windows 10 and 11 upgrade campaigns. The Redmond giant has launched a Pro subscription, is quietly installing the Copilot app on Windows PCs, and recently released the new Surface Pro 10 and Surface Laptop 6 with dedicated Copilot buttons.
Despite these efforts, Copilot is far from universally loved. According to Business Insider, which cites employees with direct knowledge of customer feedback, one of the top complaints about the tool is that it simply isn’t as good as ChatGPT.
