Snowflake, which has seen Observe evolve closely for years, plans to tap the startup’s observability capabilities.
San Mateo-based Observe, a startup taking a data-centric approach to application observability, announced it has raised $115 million in a series B round of funding.
The investment has been led by Sutter Hill Ventures with participation from existing investors as well as Snowflake Ventures — the venture capital arm of data giant Snowflake.
While it remains unclear how much Snowflake is contributing to the round, the entry of the Sridhar Ramaswamy-led giant on Observe’s cap table is certainly not a surprise.
The two companies have been working together for quite some time, with Observe using the data cloud of Snowflake as the foundation for its platform.
The investment is expected to take that work to the next level as Observe takes its observability capabilities into the data cloud, enabling users to better monitor and manage their environment.
The startup, which competes with the likes of Cisco-acquired Splunk and Datadog, also said it will use the capital to expand its teams and scale up its presence in North America.What makes Observe unique?
Today, enterprise technology stacks have become more complicated than ever. Dozens of complex applications run around the clock, generating a flurry of telemetry spanning logs, metrics and traces.
Now, in a typical environment, this data usually remains siloed, requiring teams to use different tools to correlate everything and identify potential incidents like application downtime. The problem gets even worse for organizations operating at scale, where the application surface area is massive.
Executives from Snowflake, Splunk, Wavefront and Roblox saw this challenge back in 2017 and started Observe as the answer.
