Gaffigan co-stars in Jerry Seinfeld’s send-up of ’60s cereal giants’ race to introduce Pop-Tarts.
When Jerry Seinfeld conceived “Unfrosted,” his gleefully bonkers portrait of a ‘60s cereal rivalry populated by a gaggle of go-for-broke comedians, Jim Gaffigan was the first to sign on.
The two have been friends for decades. “I had been in communication with Jerry during the lockdown and he had been telling me that he was working on this project,” Gaffigan, 57, recalled in a phone interview.
“I definitely wanted to be involved, but also being friends I was not a friend begging to be in the movie. I was hoping he would ask and I was thrilled when he wrote this part for me.”
“Unfrosted” is a furiously fast-paced send-up of what happened in Battle Creek, Michigan, in 1963 when two cereal giants — Kellogg’s and Post — raced to introduce what became Pop-Tarts, a breakfast entry minus milk that was warmed up in the toaster.
