Technology has long been a key part of graphic design, but modern AI-powered tools are going beyond traditional tools by leaps and bounds.
Journeying through the evolution of AI in the creative industry, I witnessed firsthand how AI transformed from a helper to a valuable collaborator for designers. And I’ve found that the convergence of AI and human creativity is not a duel for dominance but a duet for excellence. It’s also apparent that AI is here to stay, with a recent study by Canva revealing that over 69% of marketing leaders find AI tools boosting their graphic design team’s creativity.
So, I’ve put together a guide on the growth of AI in graphic design and its positive synergy with humans to help you understand and leverage the strengths of AI in graphic design.What’s New With AI?
Technology has long been a key part of graphic design, but modern AI-powered tools are going beyond traditional tools by leaps and bounds. AI in graphic design has evolved from a rigid set of design support tools to an intelligent companion that vibes with your creative frequency. Some of its growing advanced applications include:
• Website layout and composition design.
• Color and typography suggestions.
• Automated image editing.
• Personalized design recommendations.
• Direct design, asset or image generation.
Here’s the fascinating bit: AI didn’t just evolve; it has started to “understand” and envision. With the power of generative AI and machine learning, AI tools process large sets of design data to understand our preferences and styles, and then create surprisingly creative outputs. Like a sketch evolving with every stroke, AI has begun to understand and contextually replicate the nuances of line, color and texture.The Power Of AI In Graphic Design
The numbers reflect the prowess of AI in graphic design. In fact, the survey by Canva in 2023 found that 75% of global marketing and creative leaders agree AI is an essential part of their creative tool set. To understand this popularity, I’m sharing the key benefits of integrating AI tools into your design process:
• AI excels at repetitive tasks with its superior efficiency and speed.
