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Google has a chance to take on the Quest and Vision Pro in a big way

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Google could unveil Android XR as an alternative to Apple’s Vision Pro and Meta’s Quest operating systems at Google I/O 2024.
Over the years, Google has made many attempts at pushing VR and AR ahead, whether it was Google Cardboard, Google Glass, or Google Daydream. All were failed projects, ultimately.
But with the introduction of the Vision Pro and Meta’s recent announcements, there’s never been so much interest in extended reality (XR) headsets and AR glasses. And with the Google I/O developer conference coming this week, there are rumors that Google may make another venture into this technology.Google’s in the game
Apple’s launch of the Vision Pro doesn’t necessarily demand a response from Google. It’s a relatively niche device given its high price. But we know Google is in the game based on some recent hints.
Google’s AR and VR account on X (formerly twitter) recently posted that the company would share augmented reality news at Google I/O 2024. Several sessions mention ARCore, the augmented reality software built into many Android devices. Third-party developers can create AR apps with ARCore, and we’re expecting some developments on this front.
Two years ago at Google I/O 2022, the company showed a video of prototype smart glasses that translate and transcribe languages. It’s possible that we could see some more ambitious demos like this, or an update on one of the existing projects.
There was also talk of an XR headset, but a Business Insider report suggests Google canceled that project. But is it actually dead? Let’s consider what we know so far.Will Google make an XR headset?
It’s possible that Google will make an XR headset in the future, but the next device powered by Google’s AR and VR technology is more likely to come from Samsung.
Last year at Galaxy Unpacked 2023, Google and Qualcomm executives joined Samsung’s TM Roh onstage to announce plans to build an XR headset. Samsung didn’t reveal any details beyond the collaboration. Still, it was an intriguing teaser timed to arrive before the announcement of the Vision Pro at Apple’s Worldwide Developers Conference.

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