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Microsoft’s new Copilot+ PC brand heralds a “new era” in personal computing — here’s why we’re excited

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The launch of Copilot+ devices represents a « new era for the PC » with Snapdragon NPU-powered laptops that can recall everything you’ve seen on your machine
Microsoft has cut the ribbon on a new category of ‘Copilot+’ PCs that are specifically designed for AI workloads. 
PCs with the new Copilot+ branding will be released in the next few weeks, with devices coming from Acer, ASUS, Dell, HP, Lenovo, and Samsung, as well as an all-new Surface Pro and Surface Laptop, launching on 18 June.
The Copilot+ branding has a similar feel to Google’s Chromebook Plus label in that it’s attributed to machines with a specific set of specifications. All Copilot+ PCs will have a Neural Processing Unit (NPU) at their core, with new Qualcomm chips – the Snapdragon X Plus and X Elite – powering a range of on-device AI tools.
Essentially, these will be edge devices with data processed on the laptops in real-time, as well as in connection with the cloud.
Qualcomm’s group GM Alex Katouzain called it a “new era for the PC” and suggested the capabilities of the AI-enabled PCs would redefine personal computing.
“We’re proud to enable this industry shift, which puts Windows PCs at the forefront of technology and allows users to push the boundaries of what’s possible across productivity, creativity, and entertainment,” Katouzain said.

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