Xbox president Sarah Bond confirmed that the mobile store will launch via Web in July. The company continues to see growth in cloud gaming.
President of Xbox Sarah Bond announced during yesterday’s Bloomberg Tech talk with Dina Bass that the long-awaited Xbox mobile store will debut this July via Web (to avoid the limitations of the App Store and Play Store while regulators around the world enforce new guidelines). The first games to be added to the store will be Microsoft-owned franchises, like Minecraft and Candy Crush, though the store will be opened to partners shortly afterward.
We talk a lot about how there’s 3 billion gamers. Two of those play on mobile, and half of those actually play on mobile and they play on another device. But there isn’t actually a gaming platform in-store experience that is centered around players and goes truly across devices where who you are, your library, your identity, and your rewards travel with you versus being locked to a single ecosystem. We have recognized that opportunity for a long time, but we wanted to make sure that anything we built was really grounded in people who play those mobile native games and the creators of them.
Being joined with a team that has real deep expertise in mobile was important to us, but we are that now.
