Walmart is leading the charge to replace traditional paper price tags with electronic shelf labels (ESLs) by 2026. The retailer aims to introduce the technology in 2,300.
The big picture: Dynamic pricing is becoming an unavoidable reality, despite its unpopularity among many consumers. This shift is being driven by technologies like electronic shelf labels (ESLs). Retailers argue that these innovations increase efficiency and reduce costs in an industry known for its slim profit margins. However, consumers worry that this could pave the way for even more aggressive dynamic pricing practices. As Walmart begins deploying ESLs in its stores, industry observers will be closely watching how consumers react to this change.
Walmart is leading the charge to replace traditional paper price tags with electronic shelf labels (ESLs) by 2026. The retailer aims to introduce the technology in 2,300 stores, signaling a significant shift that has already taken hold in Europe. With several locations in California already utilizing ESLs, Walmart may be paving the way for a nationwide transformation.
Electronic shelf labels use display technologies, such as e-paper or LCDs to present product information. These labels are connected to a central server wirelessly via radio frequency, Bluetooth, Wi-Fi, or Zigbee.
