Craig Duncan wants big Xbox games to have a bit of « oxygen, » so they’re not eating one another.
It’s tougher than ever to grab an audience’s attention nowadays, especially in the gaming world. Releases come so thick and fast that it’s difficult to beat one or two games fully in a given year, let alone power through the entire calendar. This is something Xbox Game Studios head Craig Duncan is all too aware of. After 2025, when big announcements and big releases from Xbox stepped a bit on each other’s toes, he’s looking to change strategies in 2026.
« I think that we ideally want to space things out and make sure games have their own, as we like to call it, oxygen in those moments. It’s just super busy. Our own release schedule is one thing, but then you have everyone else’s release schedule at the same time », he told GamesRadar+ in a recent interview.
