The brand will offer Rewards members a post-game free coffee for the second year running.
It doesn’t matter whether you’re a Seahawks or Patriots fan; if you’re a Starbucks Rewards member on the Monday after the Super Bowl, then congratulations, you’ve won a free drink.
For the second year, Starbucks is offering its loyalty program members free tall iced or brewed coffee with the purchase of any beverage.
Tressie Lieberman, Starbucks’ chief brand officer (CBO), told ADWEEK the offer was part of the brand’s “360-degree” Super Bowl strategy, which will see it air a cinematic, Olympics-themed ad dedicated to the ritual of the coffee run before and after the Big Game.
“We’re giving people free coffee when they need it most, the day after the Super Bowl,” she said.
