Many brands across the United States, particularly the products Eskimo Pie and Aunt Jemima and sport team Washington Redskins, moved to change their names or parts of…
The US-based Cleveland Indians baseball team announced on Monday that they intend to change their name, outlining that the team will determine « a new, non-Native American based name » for the franchise, confirming earlier reports that suggested an upcoming re-brand. According to Dolan, the decision stems from a process that began in June, after the team’s « public commitment to take a leadership role » in addressing « social challenges affecting our community ». In July, the organization announced a process of « listening, learning and then acting on the best path forward relative to our team name ». Statement from the organization.https://t.co/IHa68yEQGA pic.twitter.com/gGS6xutSOy Dolan also pointed out that any future decision connected to the new name and the team’s brand development will be « complex » and « take time », as the team will continue to use the « Indians » brand for an undefined period of time following the announcement of the intention to change it.
