Just weeks after revealing its first court case against sellers of counterfeit goods, Alibaba has again pledged to increase its focus on fake goods after it announced a partnership with 20 global consumer brands.
Louis Vuitton, Samsung and Mars are among the big names to sign up to the not-exactly-innovatively-named ‘Alibaba Big Data Anti-Counterfeiting Alliance.’ Swatch-maker Swarovski is also on board, having recently worked with Alibaba to take alleged two sellers of fraudulent watches to court in China.
The alliance aims to increase the sharing of information on fake goods between Alibaba and some of its highest profile brands. Alibaba’s said that its existing system scans over 10 million listings on its e-commerce sites each day and, it added, it helped remove 380 million fake listings, shut down some 180,000 sellers and put “hundreds of counterfeiters” behind bars.
Alibaba said alliance members will “pool resources and increase collaboration” to stamp out more fake goods and sellers, but the actual details are fairly vague.
