Simply the best? Still?
Apple’s image as an innovator and general leader of all things exciting has been assaulted of late.
There are accusations that the company has lost it, that it’s dull, that its products are the same and old.
What, though, do real people think?
Apparently, they think the Apple brand delivers more than any other. In every product category in which Cupertino operates.
Research consultancy Brand Keys has just released its 2017 Customer Loyalty Engagement Index. This seeks to find the «category drivers that engage customers, engender loyalty and drive real profits. » It’s based on the views and emotions of 49,168 consumers aged between 16 and 65.
And when he looks at the results , I fear we may see Tim Cook dancing on the tables at some local Cupertino hostelry.
When it comes to the smartphone category, the top driver is Apple.
