Lil Buck. Working overtime.
Could it be that there are no old ideas, just new stars to put into old commercials? One of those new stars appears to be freestyle dancer Lil Buck.
Last week, you may have espied him dancing on walls and even roofs in Apple’s new AirPods ad .
This must have tired him out. He’s now jigging and shilling in a new Lexus Super Bowl ad and, at the beginning, he’s barely able to leave the ground. Here we find him making various shapes with his body. Then he drives the Lexus LC. Then he gets out again.
But wait, near the end he does start dancing up the wall again. And on the ceiling. Well, what else is he going to do?
It’s good business, I suppose, to do roughly the same thing in two ads for two famous brands, one after the other.
