McDonald’s restaurant chain in Saudi Arabia is to adopt software from SAP that will enable it to digitally transform business processes, enabling it to benefit from data collected about customers and operations.
The company, which employs about 1,200 people in Saudi Arabia, is planning a major expansion and wants to be able to better serve customers who increasingly use technology to engage with it, and at the same time create more appropriate products and services based on information about customers.
Riyadh International Catering Corporation (RICC), which owns and runs McDonald’s in Saudi Arabia under licence, currently has 154 fast food restaurants in the country and plans to expand to more than 200 by 2020.
Like companies in all consumer-facing businesses, it must serve increasingly tech savvy customers.
