A few minutes of short-form video here and there can really add up – YouTube’s average video length may be quite constrained, but in aggregate, humans are..
A few minutes of short-form video here and there can really add up – YouTube’s average video length may be quite constrained, but in aggregate, humans are watching a billion hours of its clips per day. That’s around 8.4 minutes per day per human, according to some very napkin calculations.
Put in perspective like that, it’s easy to see how we’ve come to this: For superusers, getting sucked into hours-long keyholes of YouTube viewing is not at all uncommon. And for everyone else, a few minutes here or there makes total sense, because someone sent you a link or shared something on Facebook, or just because you heard about the latest awards show mishap and wanted to catch up on what everyone was talking about.
