I’m not sure exactly what my father thinks of Snapchat, but I do know he treats it with a lofty kind of suspicion. The words “moronic” and “inane” have been thrown about, certainly. And whilst he’s the proud owner of a “deliciously sleek” iPhone 4, attempt to lure him into the world of social media and he turns positively cantankerous.
This latest move from Snapchat, however, might just ensnare him. The company has paired with the BBC to bring smartphone audiences six exclusive episodes of the much-revered Planet Earth II , set to debut on 17 February. Similar ground will be covered as the full BBC series, quite literally – from Mountains to Islands, Grasslands to Cities, and Jungles to Deserts. The content itself will be wholly exclusive, using footage not aired on TV. The episodes will be released weekly to users, and are set to last about four to six minutes, accompanying content from the likes of Buzzfeed , Cosmopolitan , and The Daily Mail.
