Japan Tobacco Inc said on Wednesday it hoped to catch up with Philip Morris International Inc in smokeless tobacco by expanding the number of smoke-free restaurants and public places that allow its vaping product. Tobacco firms see Japan as a test ground for vaping products, as e…
Japan Tobacco Inc said on Wednesday it hoped to catch up with Philip Morris International Inc in smokeless tobacco by expanding the number of smoke-free restaurants and public places that allow its vaping product.
Tobacco firms see Japan as a test ground for vaping products, as e-cigarettes using nicotine-laced liquid are not allowed under the country’s pharmaceutical regulations.
While Marlboro maker Philip Morris’s heat-not-burn «IQOS» tobacco device is already enjoying strong demand in Japan, Japan Tobacco’s launch of its «Ploom Tech» product has run into delays due to production shortages.
Japan Tobacco, a former state monopoly still a third owned by the government, will start selling Ploom Tech at its flagship shops on Thursday and 100 tobacco stores on July 10 in Tokyo.
