Tumblr has announced it will ban all pornography and adult content from its site ending more than a decade of an open policy on user-submitted content.
The microblogging tool says all sexual content previously posted will disappear from public view on December 17 this year and no new content will be allowed. The decision comes as the company looks to appeal to a wider range of users of differing age groups and cultural backgrounds.
The news follows Tumblr being kicked off the Apple App Store last month, when child pornography made it through the content filters. It’s not clear whether today’s decision is as a direct result of that error, but the site now says a porn-free community will benefit the user base as a whole.
