Designer, Ji Won Choi discusses her collaboration with adidas Originals.
Designer, Ji Won Choi’s work «revolves around human cultures» and as a well-traveled woman, she is in a good place to give her social-come-design commentary. Born in Seoul, raised in the midwest USA, and then educated in New York City and Paris, she uses design to promote positive change within societies.
adidas Originals x Ji Won Choi adidas Originals
And this all struck a chord with adidas Originals as Choi is their latest creative collaborator, the third in a series of partnerships with emerging female designers who are reimagining iconic three stripes designs. And this collection was presented during London Fashion Week.
adidas Originals x Ji Won Choi adidas Originals
The capsule women’s ready-to-wear lines looks into the idea of movement while reimagining the famous three stripes through the lens of sport and culture. It celebrates the designer’s Korean heritage with suped-up stylistic inspiration and a healthy dose of cultural references thrown in. Choi adapted her personal design philosophy to the sportswear-inspired line to deliver a fresh take on the classic tracksuit.
Ji Won Choi adidas Originals
FC: Say ‘Adidas Originals’ and you think…
Ji Won Choi: The first thing I think of is how iconic the brand is, it so recognized globally; anyone and everyone knows Originals.
