Apple seems to really, really want people to commit to its services.
Apple seems to really, really want people to commit to its services.
According to 9to5Mac, Apple is pushing out notifications to current and former Apple Music subscribers attempting to either reel them back into a commitment or entice their friends with the gift of a three-month free trial. Notifications can already be a minor annoyance, but as both 9to5Mac and the Verge note, Apple appears to be bending its own rules to market its service to users.
On its App Store Review Guidelines page, Apple clearly states that push notifications “should not be used for advertising, promotions, or direct marketing purposes.” Gizmodo reached out to Apple for comment and will update should the company reply.
It certainly appears that Apple is gunning hard to lure in subscribers ahead of its reported announcement of its video streaming service next month.
