Verizon took the top spot.
While CBS sold out its entire advertising inventory for the Super Bowl, it wasn’t the only platform that capitalized on the Big Game’s ads.
For YouTube’s annual AdBlitz program, the company once again released data about which ads and other moments were viewed on the streaming service’s platform.
Based on data after the game, viewership of the spots during the Super Bowl itself increased 58 percent over the total from 2018, while viewership on mobile devices increased 78 percent. According to Google, 42 percent of football fans watched Super Bowl 2019 ads on YouTube.
Searches for Super Bowl ads have tripled in the past two years, totaling 120 million since brands began uploading their spots to YouTube. (Last year alone, the company had 8 million views.)
However, the ads weren’t the only popular clips last night.
Maroon 5’s mediocre halftime performance still drove traffic to the band’s official channels, which peaked at 850,000 views per hour during the game.
