Google has announced that they will be launching their music streaming service, YouTube Music in India.
Shortly after Spot ify decided to open shop in India in late-February, the music streaming app, with its extremely low subscription fees, has managed to attract around 1 million users. On March 12,2019, Google has announced that they will be launching their music streaming service, YouTube Music for users in India.
YouTube Music comes to India Burst/ Pexels
With China and its various governmental restrictions, India seems like a great choice for these music streaming services looking to expand their audience beyond USA and Europe. Announcing the launch, Lyor Cohen, Global Head of Music, YouTube emphasized, “India is where the multi-lingual music scene thrives.” In India, apart from Spotify, YouTube Music will be competing against international names like Apple and homegrown streaming services like JioSaavn, Gaana, and Wynk.
India, with its 245 million-strong consumers of YouTube ( remember the PewDiePie-T Series tussle?) is already a strong and tested market.
