ASUS is banned from using its ZenFone branding in India, forcing the name change to ASUS 6Z.
tech2 News StaffJun 08,2019 19:52:48 IST
Taiwanese giants, Asus have been asked by the Delhi High court to do away with the ‘ZenFone’ moniker in their smartphones which immediately hampered the company’s plan to launch its newest flagship in India — the ZenFone 6.
A company called Telecare Network recently petitioned the Delhi High Court stating that ASUS infringed on its ZenMobile trademark, and the court sided with Telecare, banning ASUS from using its familiar ZenFone branding in India.
As a result, ASUS is renaming the ZenFone 6 to ASUS 6Z, with the phone slated to make its debut on 19 June. The team appears to have taken the High Court judgement in their stride quite quickly as the renewed launch date happens to be just three days after the originally scheduled launch date.
ASUS ZenFone 6 is now ASUS 6Z. Image: Flipkart
However, the ruling will undoubtedly put a dent in Asus’ marketing efforts, as the Taiwanese manufacturer now has to start from scratch with its promotional activity for the phone. Flipkart too appears to have changed the moniker of the Zenfone 6 to ASUS 6Z on its promotional microsite, to reflect the change in name.
Aside from the name change to ASUS 6Z, the phone itself is unchanged from the standard version of the ZenFone 6. ASUS Zenfone 6: Features and specifications
The Zenfone 6 is packing in the Qualcomm Snapdragon 855 SoC – the fastest chip an Android phone can have, 6 GB or 8 GB of LPDDR4x RAM and 64,128 or 256 GB of UFS 2.1-based storage.
