Microsoft will not renew the contracts of 50 contractors who curate content for MSN, and will instead entrust the responsibility to artificial intelligence.
Microsoft will reportedly turn to artificial intelligence for optimizing news on MSN, replacing dozens of human workers in the process.
Microsoft will not renew the contracts for about 50 news production contractors, who were told that they would no longer be needed beyond June 30, multiple sources told the Seattle Times. The workers are tasked with identifying trending news stories from publishing partners, and optimizing content by rewriting headlines or improving accompanying images. The manual curation of articles allowed for clear and appropriate headlines, while avoiding unreliable sources and highlighting content from smaller outlets.
Full-time news producers who are performing the same functions will be retained, but all contracted news producer jobs were eliminated.
