The Stop Hate For Profit campaign is calling on the tech giant to take tougher action against racist content.
Ben and Jerry’s has joined a growing list of firms pulling advertising from Facebook platforms throughout July.
It’s part of the Stop Hate For Profit campaign, which calls on Facebook to have stricter measures against racist and hateful content.
Ben and Jerry’s Tweeted that it «will pause all paid advertising on Facebook and Instagram in the US».
Earlier this week outdoor brands The North Face, Patagonia and REI joined the campaign.
Ben and Jerry’s said it is standing with the campaign and «all those calling for Facebook to take stronger action to stop its platforms from being used to divide our nation, suppress voters, foment and fan the flames of racism and violence, and undermine our democracy.»
After the death of George Floyd in police custody, Ben and Jerry’s chief executive Matthew McCarthy said «business should be held accountable» as he set out plans to increase diversity.
