Apple has introduced what may be the penultimate 27-inch iMac configuration powered by an Intel processor, but is this a good fit for your business?
Apple has introduced what may be the penultimate 27-inch iMac configuration powered by an Intel processor, but is this a good fit for your business? Enterprise purchasers shouldn’t be put off that Apple intends migrating its Macs to use of Apple Silicon because, at present at least, they know what they are getting with Intel-based kit and have been promised support for Macs based on those processors for “years to come”. While that’s a slightly opaque commitment, it should cover standard enterprise Mac usage cycles. In other words, counter-intuitive as this may sound to Mac users focused on the new, the bright and the shiny, these iMacs may make a better investment than the first-generation Apple Silicon Macs, simply because you know what you’re getting and existing software and services should perform fine on these new Macs. Not to mention that users at the high-end of Apple’s creative markets will be able to invest a few hundred additional dollars ($500, to be exact) to purchase a 5K Retina Display model equipped with a matte screen. That last enhancement comes direct from Apple’s Pro Display XDR playbook, and in combination with the new iMac’s TrueTone support means you’ll get less reflectivity and glare in use. That’s nice for most of us but essential for users for whom color accuracy is important. It’s also a good illustration of how Apple invests in high-end products (in this case the Pro Display XDR) and then shares some of these improvements across its product range over time.
