The Russell Crowe thriller brought in $4 million domestically — a figure that would normally disappoint but, given the pandemic, is seen as a success.
This weekend Hollywood took a toe dip back into theaters with the wide release of “Unhinged,” the Russell Crowe thriller that opened Friday in 1,823 locations across the country, including drive-ins in California and large cineplexes in San Antonio, Tex., Oklahoma City and Orlando. The film cost $33 million to make and earned just $4 million its opening weekend — a figure that would normally disappoint. But with theaters operating at a maximum of 50 percent capacity, it is seen as a relative success. Five months after all theaters shut because of the coronavirus, this weekend showed the country’s cautious interest in returning to the movies. Mark Gill, the chief executive of Solstice Studios, the independent studio behind the film said he expected “Unhinged” to generate at least $30 million in North American box office receipts. It has already earned $8 million internationally. “The fact that we will get to our goal in these crazy uncertain times feels like a gigantic relief,” he added. Twenty-six percent of U. S. screens were open this weekend in some 44 states, each operating at limited capacity with additional safety protocols like mask wearing and touchless ticketing.
