When is Amazon Prime Day this year? Sources say the 2021 shopping event could come early.
Introduced in 2015 in honor of Amazon’s 20th anniversary, Prime Day has become an annual smorgasbord of shopping deals on par with Black Friday. Accessible exclusively by Prime members (but who doesn’t have a Prime membership these days?), it was initially held for only 24 hours, but its popularity caused Amazon to expand it to two days. Unlike Black Friday, which, although now a week-long event, is still the same day every year, the exact date of Prime Day has proven to not be set in stone. Although it was initially held on July 15, it was on July 12 in 2016 and July 11 in 2017. In 2018, it was moved to July 16 so as to not conflict with the World Cup Final. It returned to its original date of July 15 in 2019 but was expanded to two days, while in 2020, Amazon pushed the event back to October 13 and 14 as a result of the COVID-19 pandemic.
