Wondering what are the top ecommerce trends for 2022? Find the latest ecommerce trends to improve the shopping experiences of your customers and drive profits.
Join the DZone community and get the full member experience. Online shopping is growing at a fast pace and is expected to reach $1 trillion by 2022. But, eCommerce shopping won’t be the same as it is now. There are several eCommerce trends that will shape the future of the eCommerce industry. Advancement in voice search technologies, adoption of VR, acceptance of bitcoins, and usage of chatbots for personalized product recommendations are some of the trends that will improve the overall shopping experience of the users. Now, let us discuss the significant eCommerce trends for 2022 in detail. The market for customized products is increasing. Every customer group has their own choice of products. It’s almost impossible to satisfy consumer demands by offering products sorted by different categories. Hence, eCommerce businesses will adopt custom products to upgrade the level of eCommerce personalization. Moreover,22% of consumers are ready to share some data in return for personalized products. Nike has launched “Nike by You” to allow customers to customize their shoes according to their choices. The product can be custom-made and shipped in just four weeks. Similarly, motor company Nissan also offers car lovers to chose the color, design, styling, lighting, and other elements of their favorite Nissan car model. Besides, companies like Dressshirt are offering buyers to upload custom art or words to be printed on shirts and jackets. More prominent brands are already doing it, and smaller ones are expected to follow the trend. Therefore, by 2022, more and more eCommerce businesses would be using customized personalization options to increase brand loyalty and make shopping more interactive.
