«Ted Lasso» Season 2 had the biggest debut of any original film or TV show on Apple TV Plus to date, according to Apple.
Drafting off its recent 20 Emmys nominations, the “Ted Lasso” Season 2 premiere episode hauled in biggest audience of any original film or TV show on Apple TV Plus, according to Apple. The soccer comedy series, headlined by Jason Sudeikis as the fish-out-of-water American coach, tallied more Apple TV Plus accounts that streamed the S2 premiere on Friday, July 23, and over its opening weekend (July 23-25), than any previous launch, the tech giant claims. That sounds impressive — but how many people actually tuned in is unclear. Apple is still not releasing any actual numbers of viewers. (Neither has the company disclosed how many Apple TV Plus subscribers it has accumulated.) Streaming services have been reluctant to release hard figures for competitive reasons; when they have those a typically cherry-picked to tout successes. Netflix, for one, has released the number of households that “chose” to stream a given title (counting the number of accounts that streamed a title for at least two minutes). “Ted Lasso” may be the biggest show to date on Apple TV Plus, but that may not mean much in the context of the SVOD service’s total user base. According to third-party data analyzed last week by Variety Intelligence Platform, the “Ted Lasso” S1 premiere episode — previously Apple TV Plus’ most-watched premiere — ranked 89th overall among other titles measured across streaming platforms from Nov.
