Fitbit no longer sees itself as just a fitness tracker, but is making bold moves into the healthcare sector too
For many, Fitbit isn’t just the best fitness tracker, it’s the only one. You hear people talk about «my Fitbit», even if it’s a device made by another company. But despite winning the battle for public attention, the brand isn’t resting on its laurels. Instead, it’s making new, bold moves to extend its appeal further, and steadily evolving into an all-encompassing health service. It’s in this light that Fitbit has just announced a new multi-year partnership with Lifescan, a French company specialising in blood glucose monitoring, which serves more than 20 million people with diabetes around the world. The aim of the collaboration is to offer people with diabetes a more complete view of how lifestyle factors like daily activity, nutrition and sleep can impact their blood glucose levels, while also providing tools that can help them make healthy lifestyle changes. In practical terms, that means two things. Firstly, OneTouch Reveal users will receive a Fitbit Inspire 2 and access to Fitbit Premium, to help them move more, manage stress, sleep better and eat well. And secondly, there’ll be new connectivity between Fitbit apps and OneTouch Reveal apps, so that OneTouch blood glucose data can be viewed alongside metrics tracked by Fitbit, allowing people to better understand how their exercise and blood sugar levels interact.
