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iPhone 13: ‘Aggressive pricing strategy’ to fuel September sales boost

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It feels like just yesterday when we were peeling the protective film from the  iPhone 12 , but the launch of the next model is just …
It feels like just yesterday when we were peeling the protective film from the iPhone 12, but the launch of the next model is just around the corner. While we’re not quite sure of the name (see below) we’ve already heard a lot about what the next iPhone will bring. Stay tuned to this article as we’ll update it with the newest and most credible reports as we hear them. Just remember, nobody knows for sure until Apple says so! August 13: Trendforce predicts that Apple will “maintain its aggressive pricing strategy” with the iPhone 13 and expects 30 percent year-over-year growth. August 10: Mark Gurman of Bloomberg reports that at least three major new camera and video-recording features will be the device’s “major selling points.” July 23: Twitter rumormonger LeaksApplePro says the size of the iPhone 13 notch will be 26mm versus 25mm on the iPhone 12. July 22: Wedbush analyst Daniel Ives has “increased confidence” that the iPhone 13 Pro will have a 1TB option and LiDAR sensors on all models. He also says the iPhone 13 i s expected to launch during the third week of September, which likely means Tuesday, September 14 or Wednesday, September 15. July 18: Bloomberg’s Mark Gurman writes in his Power On newsletter that the iPhone 13 has may have “an Apple Watch-like always-on mode.” July 16: According to occasional leaker Naver ( via Phone Arena), Apple will be launching a new iPhone 13 Pro color called Sunset Gold as well as the return of rose gold, which was last seen in the iPhone 7. PROMOTION Sell your phone, iPad, MacBook & more with Decluttr! Get an instant valuation, ship your items for FREE and Decluttr will pay you the day after your items arrive. Decluttr pays up to 33% more than carriers and will lock in your valuation for 28 days, giving you time to upgrade! Based on the changes, the next iPhone seems to be more of an “S” upgrade, and some rumors suggest that Apple may indeed go that route. However, a more recent report in The Economic Daily News says Apple has decided to go with iPhone 13. The number 13 has an obvious “unlucky” connotation in the U.S., but that might not matter since the number is more for marketing purposes anyway. We ran a poll on Twitter and more than half of respondents wanted Apple to go with iPhone 13 as the name. What better way to get the week rolling than with a poll— what would you like the name of the next iPhone to be? The new iPhone in 2021 is expected to stick to the same overall size and shape as the iPhone 12 models, including flat edges. The most notable cosmetic change on the outside is rumored to be a larger camera bump and a shift in the positioning of the camera, as seen in these dummies posted by Sonny Dickson on Twitter. iPhone 13 and 13 Pro dummies. All 4 sizes still in the running. Camera module placement changed on the regular 13s. Pro Max looks slightly larger pic.twitter.com/RqxNiOfBnb One rumor from Indian site MySmartPrice previously suggested that the two-camera variants (the non-Pro models) will have the lenses arranged diagonally in the camera bump, rather than vertically, so these dummies seem accurate. Because of the larger camera bump, and the fact that the phone body is rumored to be ever-so-slightly thicker, you shouldn’t expect iPhone 12 cases to work on iPhone 13. Based on Jon Prosser’s leaked CAD drawings for the iPhone 13 (below) as well as a case leak posted on Weibo, the camera array will be bigger and the phone will be slightly thicker as well. As far as colors, we’ve heard rumors of pink and orange for the standard models, while Max Weinbach says the iPhone 13 Pro and 13 Pro Max will be getting a new matte black option that is darker than this year’s graphite color that replaced space gray. A report in July by Naver ( translation) claimed the Pro would be getting a new Sunset Gold color that “has a bronze feel” while a “very pale” rose gold could also join the lineup. While the iPhone 12 mini has not sold as well as some hoped, current rumors suggest that there will still be a 5.

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