Why your website needs a health check this month for year-round success.
As we settle into the new year, businesses are busy setting targets for their online revenue, conversion, and awareness-driving efforts for the year. With online sales experiencing steep growth over the past two years (aided by pandemic-related changes in consumer behavior), companies are naturally looking to maintain this growth and make new improvements for sustained momentum. Of course, taking the right steps in this first quarter of the year will provide some much-needed assistance in making those targets a reality by end-of-year. If building more awareness and driving more conversions are priorities for your team, it’s time to get serious about your website’s overall health and search performance. In research Deepcrawl conducted with Econsultancy, we found that 89% of marketing leaders agree that organic search will drive more revenue in the future—and nearly half of respondents estimated that organic search already influenced more than a quarter of their organization’s total revenue. To set your business up for success in the months to come, Q1 is the perfect time to conduct a website health check that can identify exactly which changes you’ll need to make to your website this year to drive more revenue from organic search. As the eCommerce landscape grows increasingly competitive, marketers cannot afford to rely solely on paid channels to do the heavy lifting when it comes to customer acquisition, conversion, and online sales. This is especially true today, with new privacy concerns driving down the potency and value of many digital advertising platforms. To succeed in driving awareness and conversions, your website needs to work as hard as you do. A healthy website is one that performs well in organic search, creating more opportunities for conversions. Improving your website’s health and SEO can have a powerful impact on return on investment for businesses who take the time to prioritize these organic channels. But to rank well in the search engines, you’ll need to first understand where improvements can be made on your site. Implementing strong search engine optimization strategies for your website is a slow and steady process and one that requires regular maintenance and analysis. In an increasingly search-first world, it’s not only worth the effort, it’s a vital step in maintaining competitiveness and increasing market share. Of course, creating stronger SEO for your website requires a solid foundation to begin with, so you need to start with a deep understanding of your website’s current health. Onpage SEO provides the foundation for ranking well in Google and other search engines. This involves many of the ‘unseen’ elements of your website, such as your underlying website code, robots.txt directives, HTTP status codes, and Javascript rendering issues. A core part of technical SEO is ensuring your website can be both crawled and indexed appropriately by search engines, so they know best how to rank the website in response to relevant user queries.
