Here’s how to decide which 4K TV you want on Prime Day, and how to make sure you find the best price.
We now know that Amazon Prime Day 2022 is coming on July 12 and 13, and that means a flood of deals on everything from headphones to homeware. A big part of these Amazon sales is always TVs, and we don’t expect this year to be any different. As with any big sales event, though, the sheer amount of deals can be overwhelming, and some are much better than others. Sometimes TVs will appear to have a big price drop, but actually were already that price; sometimes you get TVs that seem to have very little discount, but have actually reached their cheapest ever price and have never been a better buy. And that’s before we talk about just how many TVs there are – from high-end sets in our list of the best TVs, to budget wonders from our lists of the best TVs under $500 and best TVs under £500 – and they’ll all have discounts of some kind or another. Naturally, we’ll be combing through all the options to bring you the essential Prime Day TV deals, but as TechRadar’s Senior Editor for TVs, I wanted to give you some of the tips that I’ll be using when judging these deals, so you can make your own judgments to find the best possible deal for you. That’s right – don’t wait until Prime Day! Why? Well, partly because Prime Day is an Amazon event, and there are plenty of other stores out there who’d like to take the wind out of the company’s sails by offering a great deal before Amazon gets the chance. Make sure that when the Prime Day deals arrive, you already know what a good deal for your chosen models should be, so you can take or leave Amazon’s deals as soon as you see them. The other part is that the listed discount during these events is often bigger than the actual price drop has been on that day. You might see a TV saying that there’s $400 off, but actually it was $350 dollars off the week before already, and the extra discount is only $50 further. So if you know the prices of the TVs you want before you go in, you’ll know whether a big discount is actually a giant bargain just for the one day, or whether it’s just a little bonus on the day. Ah, but the next question is: how do you pick a model? These other tips will help with that. You know what makes big events like Prime Day overwhelming? You often have no idea where to start. There’s a wall of TVs, ranging from cheap to the price of a car – and that’s true even before the deals start, of course. So make life easy for yourself. Decide now what size of TV you’re looking for, and what your maximum budget will be. You can change your mind about both on the day, of course, and you might even want to pick a couple of sizes if you’re not sure, but the point is to start narrowing things down. This way, when you go a store to look at deals, you can use the filters to reduce your options from hundreds to dozens. You’ll instantly feel more focused and able to dig into what features really matter beyond these.
