Twitter bought Vine, an app that let users take 6-second videos that would run on a loop, in 2012.
Twitter’s new owner and CEO, Elon Musk, is thinking about bringing back Vine, the short-form video app that Twitter bought and abandoned long before TikTok made the format popular.
The possible Vine revival shows the breadth of product ideas — including old ones — that Musk is toying with in his first week heading up Twitter.
A person who works for Twitter said exploratory discussions are happening within the social network about a possible Vine revival, which was first reported by Axios. The person asked to remain anonymous without authorization to speak on behalf of the company.
It’s not clear how a Vine redesign and brand revival would fit in with other big questions hanging over Twitter, such as whether Musk will order mass layoffs or other cost-cutting measures or try to boost subscription revenue.
Musk tweeted more than 20 times Saturday and Sunday, offering mostly conflicting signals about where he wants to take Twitter and doing little to allay fears that hate speech and misinformation will flourish under new rules.
