A new paper published in Global Strategy Journal argues that business leaders should make a greater effort to understand locational strategy, a framework used for understanding how an organization’s geographical decisions fit into the broader corporate strategy. According to the study authors, this knowledge could give businesses an edge over their competition, as locational decisions can affect everything from branding to human resources to research and development.
October 20, 2022
A new paper published in Global Strategy Journal argues that business leaders should make a greater effort to understand locational strategy, a framework used for understanding how an organization’s geographical decisions fit into the broader corporate strategy. According to the study authors, this knowledge could give businesses an edge over their competition, as locational decisions can affect everything from branding to human resources to research and development.
«This is a big subject, like understanding your markets, understanding your competition, understanding your talent or human capital base and how to manage your employees, how to choose and manage and grow locations,» says study author Richard Florida, a professor at the University of Toronto. «The location decision is one of the most important decisions a company can make—and it’s hard to undo.
