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Why does Microsoft need its own Xbox Store for mobile? Here is what we know

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Microsoft is planning to release an Xbox Store for mobile. The Xbox Store will leverage Activision Blizzard’s active gamer community.
Microsoft’s response to CMA contains references to a new Xbox Store for mobile, which could compete with the Google Play Store and the Apple App Store.
Earlier this year, Microsoft shelled out a whopping $68 billion to acquire the popular video game developer and publisher Activision Blizzard. While the acquisition strengthened Microsoft’s position in the gaming space, it also turned the heads of a few authorities, the Competition and Markets Authority of the United Kingdom being one of them. The organisation is concerned about the lessening of the competition after this acquisition takes place. Nevertheless, in a surprising turn of events, Microsoft’s response to CMA contains references to a new Xbox Store for mobile, which could compete with the Google Play Store and the Apple App Store. 
In an official document titled Microsoft’s Response To The CMA’s Reference Decision, the Redmond-based company mentions that its acquisition of Activision Blizzard will improve its ability to create a next-generation game store which works on several devices, including mobile.

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