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Meta CEO Zuckerberg says WhatsApp business chat will drive sales sooner than metaverse

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Meta Platforms Chief Executive Mark Zuckerberg assured employees on Thursday that WhatsApp and Messenger would drive the company’s next wave of sales growth, as he sought to assuage financial concerns about Meta after its first mass layoffs.
”We talk a lot about the very long-term opportunities like the metaverse, but the reality is that business messaging is probably going to be the next major pillar of our business as we work to monetize WhatsApp and Messenger more,” he said.
Meta enables some consumers to speak and transact with merchants through the chat apps, including a new feature announced on Thursday in Brazil.
The company did not immediately respond to a request for comment on Thursday’s internal forum.
Zuckerberg’s comments there reflect a change in tone and emphasis after investing heavily on extended reality hardware and software investments since announcing a long-term ambition to develop an immersive metaverse last year.

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