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Spending on Cyber Monday, the biggest US online shopping day, is set to hit a record $11.2 billion, according to a report, as discounts on everything from clothes to TVs drive shoppers to click “add to cart” even as stubbornly high inflation persists.
The Adobe Analytics report predicts spending on Cyber Monday to rise 5.2 per cent as inflation-weary consumers have been putting off holiday shopping for weeks in the hopes of deep post-Thanksgiving markdowns. Adobe Analytics, which measures e-commerce by analysing transactions at websites, has access to data covering purchases at 85 per cent of the top 100 internet retailers in the United States.
